{"id":367836,"date":"2021-01-28T18:17:10","date_gmt":"2021-01-28T15:17:10","guid":{"rendered":"https:\/\/alegria-realestate.com\/?p=367836"},"modified":"2025-08-14T21:27:29","modified_gmt":"2025-08-14T18:27:29","slug":"wildberries-and-pepco-enter-the-spanish-market","status":"publish","type":"post","link":"https:\/\/alegria-realestate.com\/fr\/articles\/news\/wildberries-and-pepco-enter-the-spanish-market","title":{"rendered":"Wildberries et Pepco entrent sur le march\u00e9 espagnol"},"content":{"rendered":"<p>L&#39;Espagne continue d&#39;attirer <a href=\"https:\/\/alegria-realestate.com\/ru\/service\/investing-in-property-in-spain\">les investisseurs \u00e9trangers<\/a> malgr\u00e9 la situation actuelle. Ainsi, en janvier 2021, on a appris que deux grandes entreprises d&#39;Europe de l&#39;Est se pr\u00e9paraient \u00e0 entrer sur le march\u00e9 espagnol. On parle de Pepco, une cha\u00eene de distribution polonaise sp\u00e9cialis\u00e9e dans la vente de v\u00eatements et d&#39;articles m\u00e9nagers \u00e0 des prix abordables, et de Wildberries, souvent surnomm\u00e9e \u00ab l&#39;Amazonie russe \u00bb. Pepco pr\u00e9voit d&#39;ouvrir deux magasins en Espagne &#8211; \u00e0 Castell\u00f3n et <a href=\"https:\/\/alegria-realestate.com\/ru\/articles\/property-in-spain\/alicante-the-province-where-the-spaniards-most-often-buy-second-residences\">Alicante<\/a> &#8211; au printemps. L&#39;entreprise pr\u00e9voit d&#39;ouvrir 10 magasins suppl\u00e9mentaires dans des villes de plus de 50 000 habitants. Quant \u00e0 Wildberries, la soci\u00e9t\u00e9 pr\u00e9voit d&#39;ouvrir progressivement des bureaux de repr\u00e9sentation dans toute l&#39;Europe de l&#39;Ouest. L&#39;Allemagne \u00e9tait le premier pays, maintenant l&#39;Espagne, la France et l&#39;Italie sont les suivants. La soci\u00e9t\u00e9, fond\u00e9e par Tatyana Bakalchuk, n&#39;a pas encore annonc\u00e9 de dates pr\u00e9cises pour l&#39;ouverture de bureaux de repr\u00e9sentation dans chacun de ces pays. Cela se produira vraisemblablement en \u00e9t\u00e9. D\u00e8s l&#39;ouverture d&#39;un bureau de repr\u00e9sentation de Wildberries en Espagne, les clients de ce pays auront acc\u00e8s \u00e0 plus de 4 millions de produits de 40 000 marques. Le groupe Pepco a \u00e9t\u00e9 fond\u00e9 en 2004 en Pologne et compte aujourd&#39;hui plus de 2 100 magasins dans plus de 10 pays. La gamme de produits de Pepco comprend des articles m\u00e9nagers, des jouets, des v\u00eatements et des chaussures pour enfants et adultes. Plus de 18 millions de personnes visitent les magasins de la cha\u00eene chaque mois. Le groupe pr\u00e9f\u00e8re ouvrir des points de vente dans des villes plus petites. Wildberries a \u00e9t\u00e9 fond\u00e9e en 2004 et son site Web compte aujourd&#39;hui plus de 8 millions de visiteurs quotidiens. En 2019, l&#39;entreprise a r\u00e9alis\u00e9 un chiffre d&#39;affaires de 3,1 milliards d&#39;euros, soit pr\u00e8s de deux fois plus qu&#39;un an plus t\u00f4t. La gamme Wildberries comprend des v\u00eatements, des chaussures, des cosm\u00e9tiques, des accessoires, des bijoux, des livres, etc. Aujourd&#39;hui, l&#39;entreprise emploie plus de 53 000 personnes.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#39;Espagne continue d&#39;attirer les investisseurs \u00e9trangers malgr\u00e9 la situation\u2026<\/p>\n","protected":false},"author":18,"featured_media":367837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-367836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u0420\u0443\u0441\u0441\u043a\u0438\u0439 Amazon\u00bb Wildberries \u0438 \u043f\u043e\u043b\u044c\u0441\u043a\u0430\u044f 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