{"id":237746,"date":"2020-11-05T13:36:39","date_gmt":"2020-11-05T10:36:39","guid":{"rendered":"https:\/\/alegria-realestate.com\/?p=237746"},"modified":"2025-08-14T21:26:10","modified_gmt":"2025-08-14T18:26:10","slug":"spanish-hotel-companies-gear-up-for-big-wave-of-asset-dives-in-2021","status":"publish","type":"post","link":"https:\/\/alegria-realestate.com\/pl\/articles\/news\/spanish-hotel-companies-gear-up-for-big-wave-of-asset-dives-in-2021","title":{"rendered":"Firmy hotelarskie szykuj\u0105 si\u0119 na wielk\u0105 fal\u0119 wyprzeda\u017cy aktyw\u00f3w w 2021 r."},"content":{"rendered":"

Kryzys zdrowotny mocno uderzy\u0142 w hiszpa\u0144ski sektor turystyczny, ale jest tak silny, \u017ce nadal przyci\u0105ga inwestor\u00f3w. Azora, Hesperia i HIP, platforma inwestycyjna bran\u017cy hotelarskiej Blackstone, nadal poszukuj\u0105 nowych mo\u017cliwo\u015bci inwestycyjnych w Hiszpanii. W szczeg\u00f3lno\u015bci Fundusz Azora, kt\u00f3ry w szczytowym momencie pandemii pozyska\u0142 oko\u0142o 680 mln euro w europejskim oddziale hoteli i hoteli Azora<\/a> , planuje zwi\u0119kszy\u0107 t\u0119 kwot\u0119 do 750 mln euro z potencja\u0142em inwestycyjnym przekraczaj\u0105cym 1 mld 500 mln euro. Javier Arus, Partner Zarz\u0105dzaj\u0105cy Hoteles de Azora, m\u00f3wi, \u017ce zdaniem ekspert\u00f3w firmy kr\u00f3tkie wycieczki to segment, kt\u00f3ry jako pierwszy odrodzi si\u0119 w Hiszpanii kosztem Brytyjczyk\u00f3w, Niemc\u00f3w i Francuz\u00f3w. Turystyka pla\u017cowa wkr\u00f3tce odbije si\u0119, tak\u017ce kosztem Europejczyk\u00f3w, kt\u00f3rzy zaczn\u0105 przyje\u017cd\u017ca\u0107 na d\u0142u\u017cej (eksperci podaj\u0105 przybli\u017con\u0105 dat\u0119 ko\u0144ca 2021 roku). Ostatnia kolejka to turystyka korporacyjna i biznesowa. Zgadza si\u0119 z tym Juan Garnica, szef dzia\u0142u hotelarstwa<\/a> w Savills Aguirre Newman, dodaj\u0105c, \u017ce w latach 2023-24 kraj b\u0119dzie m\u00f3g\u0142 powr\u00f3ci\u0107 do poziom\u00f3w sprzed kryzysu. Oczywi\u015bcie nie do tego, co zaobserwowano w 2019 r., kiedy odnotowano rekordowe poziomy, ale w przybli\u017ceniu do liczb z lat 2016-18, kiedy ros\u0142a turystyka. Platforma HIP zapowiada r\u00f3wnie\u017c plany dalszych inwestycji w Hiszpanii.<\/strong> W latach 2021-2023 firma przeznaczy 400-500 mln euro na popraw\u0119 i reorganizacj\u0119 swoich aktyw\u00f3w. Ponadto opiera si\u0119 na sektorze hotelarskim w Hiszpanii i po\u0142udniowej Europie. Platforma skupia si\u0119 na hotelach o dobrej lokalizacji, g\u0142\u00f3wnie w popularnych rejonach turystycznych i na pierwszej linii pla\u017cy. Takie hotele stanowi\u0105 90% portfela HIP. Fundusz poszukuje r\u00f3wnie\u017c aktyw\u00f3w ulokowanych w najlepszych rejonach g\u0142\u00f3wnych stolic turystycznych po\u0142udniowej Europy. \u201eInteresuj\u0105 nas du\u017ce hotele, kt\u00f3re mo\u017cemy doda\u0107 poprzez reorganizacj\u0119 i transformacj\u0119\u201d, m\u00f3wi Alejandro Hernandez-Puertolas, dyrektor generalny HIP. \"Firmy Je\u015bli chodzi o Grupo Hesperia<\/strong> , jej dyrektor generalny Jordi Ferrer wyja\u015bnia: \u201eObecna sytuacja rynkowa spowodowana kryzysem zdrowotnym i wstrzymaniem dzia\u0142alno\u015bci turystycznej zmusi\u0142a nas, podobnie jak wiele innych firm z sektora hotelowego, do ponownego rozwa\u017cenia naszych plan\u00f3w inwestycyjnych i przej\u0119\u0107. Obecnie naszym g\u0142\u00f3wnym celem jest utrzymanie wyp\u0142acalno\u015bci i stabilnej kondycji finansowej firmy. Jednak nadal uwa\u017cnie \u015bledzimy oferty pojawiaj\u0105ce si\u0119 na rynku.\u201d \u201eNaszym priorytetem s\u0105 aktywa, kt\u00f3re mog\u0105 nam przynie\u015b\u0107 zysk ze wzgl\u0119du na swoje cechy lub dobr\u0105 lokalizacj\u0119. Mamy kilka projekt\u00f3w, kt\u00f3re chcemy zrealizowa\u0107 w Hiszpanii w perspektywie \u015brednioterminowej \u2013 dodaje Ferrer. Plany tych najwi\u0119kszych inwestor\u00f3w<\/a> wskazuj\u0105, \u017ce pomimo kryzysu zainteresowanie sektorem nieruchomo\u015bci utrzymuje si\u0119 na wysokim poziomie. Miguel Vazquez<\/strong> , dyrektor zarz\u0105dzaj\u0105cy dzia\u0142u hotelarstwa w Colliers International Spain, m\u00f3wi, \u017ce apetyt inwestor\u00f3w na sektor hotelarski jest na szczyt, poniewa\u017c wszyscy s\u0105 pewni, \u017ce aktywno\u015b\u0107 turystyczna w Hiszpanii odbije si\u0119 w perspektywie \u015brednioterminowej. Przybli\u017cone terminy, kt\u00f3re nazywaj\u0105 eksperci, wynosz\u0105 od trzech do czterech lat. \u201ePonadto wierzymy, \u017ce w kontek\u015bcie du\u017cej zmienno\u015bci, jak\u0105 wykazuj\u0105 rynki gie\u0142dowe, nieruchomo\u015bci nadal b\u0119d\u0105 traktowane jako raj dla aktyw\u00f3w<\/a> , podczas gdy w momencie, gdy zainteresowanie inwestor\u00f3w biurami zaczyna spada\u0107 ze wzgl\u0119du na niepewno\u015b\u0107 rynkow\u0105 zwi\u0105zan\u0105 z przy wzro\u015bcie udzia\u0142u pracownik\u00f3w zdalnych i niepewnej przysz\u0142o\u015bci niekt\u00f3rych firm na pierwszy plan wysunie si\u0119 atrakcyjno\u015b\u0107 segmentu logistyki i hotelarstwa \u2013 wyja\u015bnia Vasquez. Dodatkowo, zdaniem eksperta, inwestorzy s\u0105 przekonani, \u017ce ze wzgl\u0119du na kryzys sanitarny<\/a> w\u0142a\u015bciciele hoteli zaczn\u0105 je sprzedawa\u0107 po obni\u017conych cenach. Jak kryzys wp\u0142yn\u0105\u0142 na ceny?<\/strong> \u201ePomimo powy\u017cszego naszym zdaniem o\u017cywienie rynku inwestycyjnego potrwa d\u0142u\u017cej, nie tylko dlatego, \u017ce korekta cen b\u0119dzie op\u00f3\u017aniona (w zale\u017cno\u015bci od g\u0142\u0119boko\u015bci kryzysu), ale tak\u017ce dlatego, \u017ce banki prawie ca\u0142kowicie si\u0119 wy\u0142\u0105czy\u0142y. zaw\u00f3r kredytowy\u201d, zauwa\u017ca Vasquez. Z kolei Jordi Ferrer m\u00f3wi, \u017ce nie ma du\u017cych zmian cen, jednak bez w\u0105tpienia wynikaj\u0105 one z niskiej aktywno\u015bci, a tak\u017ce prognoz, kt\u00f3re s\u0105 coraz bardziej ostro\u017cne ze wzgl\u0119du na ewolucj\u0119 kryzysu sanitarnego. \"Firmy Hernandez-Puertolas<\/strong> ma na ten temat nast\u0119puj\u0105ce zdanie: \u201eUwa\u017camy, \u017ce nie b\u0119dzie bardzo du\u017cych rabat\u00f3w, poniewa\u017c jest du\u017cy zas\u00f3b kapita\u0142u i du\u017cy popyt na tego typu aktywa\u201d. To powiedziawszy, podkre\u015bla mo\u017cliwo\u015b\u0107, \u017ce w ci\u0105gu kilku miesi\u0119cy pojawi si\u0119 wi\u0119cej ofert, poniewa\u017c niekt\u00f3re firmy b\u0119d\u0105 zmuszone do deinwestycji, aby poradzi\u0107 sobie z d\u0142ugiem. Juan Garnica z Savills AN<\/strong> zauwa\u017ca, \u017ce eksperci nie spodziewaj\u0105 si\u0119 du\u017cych zni\u017cek na nieruchomo\u015bci zlokalizowane w najpopularniejszych miejscowo\u015bciach turystycznych, podczas gdy drugorz\u0119dne miejscowo\u015bci mog\u0105 oferowa\u0107 dobre oferty. Kto teraz sprzedaje hotele?<\/strong> Jak wyja\u015bnia Javier Arus, profil sprzedawc\u00f3w nie jest jednorodny: \u201eZ jednej strony s\u0105 grupy wyp\u0142acalne, kt\u00f3re ch\u0119tnie przygotowuj\u0105 si\u0119 na to, \u017ce sytuacja mo\u017ce si\u0119 pogorszy\u0107. Sprzedaj\u0105 swoje aktywa, aby mie\u0107 w tym przypadku solidn\u0105 sytuacj\u0119 finansow\u0105. Ponadto rozumiej\u0105, \u017ce finansowanie bankowe nie odbuduje si\u0119 w kr\u00f3tkim okresie. Z drugiej strony s\u0105 inne grupy \u2013 te, kt\u00f3re naprawd\u0119 potrzebuj\u0105 pieni\u0119dzy. Ponadto pracujemy nad du\u017c\u0105 liczb\u0105 transakcji nierynkowych.\u201d Jordi Ferrer (Hesperia)<\/strong> : \u201eZainteresowanie sprzeda\u017c\u0105 wzro\u015bnie w nadchodz\u0105cych miesi\u0105cach, szczeg\u00f3lnie ze strony firm, kt\u00f3re musz\u0105 poprawi\u0107 swoje bilanse poprzez aktywn\u0105 sprzeda\u017c\u201d. Ponadto ekspert uwa\u017ca, \u017ce niekt\u00f3re du\u017ce firmy b\u0119d\u0105 d\u0105\u017cy\u0107 do poprawy swojej wyp\u0142acalno\u015bci poprzez sprzeda\u017c wa\u017cnych aktyw\u00f3w, podczas gdy wcze\u015bniej by\u0142o to prawie niemo\u017cliwe. Wiele ma\u0142ych firm, g\u0142\u00f3wnie firm rodzinnych drugiego i trzeciego pokolenia, b\u0119dzie r\u00f3wnie\u017c sprzedawa\u0107 aktywa ze wzgl\u0119du na trudno\u015bci finansowe zwi\u0105zane z pandemi\u0105. Najaktywniejszymi dzi\u015b sprzedawcami, zdaniem Miguela Velasqueza, s\u0105 fundusze, kt\u00f3re kupi\u0142y aktywa d\u0142u\u017cne w latach 2010-13 \u2013 teraz pr\u00f3buj\u0105 si\u0119 ich pozby\u0107, aby przetrwa\u0107. Jakie operacje s\u0105 teraz zamkni\u0119te?<\/strong> \"Firmy Cho\u0107 poda\u017c stopniowo wraca na rynek, sytuacja nadal jest trudna do zawierania transakcji, a sektor musi szuka\u0107 nowych formu\u0142. Sprzedawcy i kupuj\u0105cy szukaj\u0105 rozwi\u0105za\u0144, kt\u00f3re przynios\u0105 korzy\u015bci obu stronom. Wed\u0142ug Miguela Vasqueza liczba operacji w sektorze hotelowym stopniowo ro\u015bnie. Leasing zwrotny (Sale & Leaseback) r\u00f3wnie\u017c zyskuje na popularno\u015bci, cho\u0107 powoli. Z kolei Juan Garnika zauwa\u017ca, \u017ce rynek jest teraz bardzo w\u0105ski, jednak zdaniem ekspert\u00f3w, gdy tylko sytuacja sanitarna si\u0119 poprawi i zaczn\u0105 pojawia\u0107 si\u0119 perspektywy, otworzy si\u0119 tzw. okno szansy, ale nie potrwa to zbyt d\u0142ugo d\u0142ugie. \u201ePodczas kryzysu w 2008 r. sektor wykaza\u0142 dobr\u0105 zdolno\u015b\u0107 do odbudowy: bardzo szybko si\u0119 odbudowuje. Instytucjonalizacja rynku pomo\u017ce mu pozyska\u0107 wi\u0119cej pieni\u0119dzy, a gdy sytuacja si\u0119 ustabilizuje, wszyscy inwestorzy, kt\u00f3rzy s\u0105 gotowi zainwestowa\u0107 pieni\u0105dze, b\u0119d\u0105 walczy\u0107 o najlepsze aktywa \u2013 m\u00f3wi Garnika. Wed\u0142ug Vasqueza w pierwszej po\u0142owie 2021 r. wi\u0119kszo\u015b\u0107 inwestor\u00f3w b\u0119dzie trzyma\u0107 si\u0119 polityki wyczekiwania, a w drugiej po\u0142owie przewidywane jest znaczne o\u017cywienie aktywno\u015bci inwestor\u00f3w<\/a> .<\/p>","protected":false},"excerpt":{"rendered":"

Kryzys zdrowotny mocno uderzy\u0142 w hiszpa\u0144ski sektor turystyczny, ale\u2026<\/p>\n","protected":false},"author":18,"featured_media":237747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-237746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n\u0413\u043e\u0441\u0442\u0438\u043d\u0438\u0447\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0433\u043e\u0442\u043e\u0432\u044f\u0442\u0441\u044f \u043a \u0432\u043e\u043b\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0430\u043a\u0442\u0438\u0432\u043e\u0432 \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u0439 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0435 2021 \u0433\u043e\u0434\u0430<\/title>\n<meta name=\"description\" content=\"\u042d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 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