With the arrival of July, one of the busiest tourist months in Alicante province, interest traditionally rises in buying holiday homes, looking for a second residence or considering a more stable life by the Mediterranean Sea.
This pattern repeats every season, but in 2026 more Europeans are coming to Alicante not simply to spend their holidays here, but with the intention of building more stable ties with the province through housing, investment and new personal projects on the Costa Blanca.
Buying a home is becoming part of a long-term life project
This is reflected in data from MPC Group, a company specialising in new-build homes and housing consultancy.
A growing share of enquiries received during the summer months is no longer linked exclusively to the search for a second home, but comes from buyers planning medium- and long-term life projects on the Costa Blanca – whether living here for most of the year, working remotely or preparing for retirement.
According to registry data and sector statistics cited by the property industry, Alicante remains one of the Spanish provinces with the highest share of foreign buyers, with figures well above the national average.
This interest confirms the province’s appeal as a place to live, visit and invest in property in Alicante.
Why foreigners choose the Costa Blanca
Alicante province combines several factors that explain the growth in foreign demand: a stable climate, high quality of life, well-developed healthcare and commercial services, legal certainty, a wide choice of housing and direct air connections with major European capitals.
According to the airport operator Aena, Alicante-Elche Airport handled more than 2 million passengers in May 2026, while the figure for the first five months of the year was close to 8 million.
This allows many Europeans to continue their professional or family life in their country of origin while also spending long periods of time on the Costa Blanca.
According to registry data and industry sources, foreign buyers account for a significant share of transactions on the Alicante coast, with buyers from the United Kingdom, Germany, France, Belgium, the Netherlands and the Nordic countries playing a particularly important role.
The buyer profile has changed
The profile of the foreign buyer has also changed. Unlike previous periods, when purchases were mainly motivated by immediate profit or asset appreciation, an idea more closely linked to wellbeing is gaining ground: buying a home on the Costa Blanca as an investment in quality of life.
This trend, increasingly described in the sector as emotional investment, reflects a different understanding of housing.
Buyers analyse not only price, profitability or location, but also the time they will be able to spend there, proximity to the sea, the calm of the surroundings, year-round access to services and the possibility of enjoying the property with family or friends.
In this sense, the purchase decision is becoming more considered. It is no longer simply about acquiring a property, but about securing a sociable and flexible lifestyle.
Different areas of the province meet different needs
The Costa Blanca offers very different options even within a single province.
This diversity allows foreign buyers to choose an area according to their budget, lifestyle, family needs or expectations of profitability: from prestigious residential areas in the north to the dynamic south, including the city of Alicante, which is becoming increasingly popular as a well-connected international hub.
Municipalities such as Altea, Jávea, Dénia, Calpe and Moraira attract foreigners thanks to their scenic landscapes, lower building density and greater privacy.
These areas are especially interesting for buyers from Central and Northern Europe who are looking for a home for long stays, a retirement property or a residence linked to leisure.
In these markets, price is not the only decisive factor. Location, views, proximity to quality services and the exclusivity of the surroundings also play a defining role.
The south of the Costa Blanca remains one of the most active areas
In the south of the province, municipalities such as Torrevieja, Orihuela Costa, Guardamar del Segura and Pilar de la Horadada show strong property market activity.
Their appeal lies in more competitive prices, a large supply of homes, year-round access to services and the significant presence of foreign communities.
This is where a substantial part of demand is concentrated among those looking for housing for flexible living, holiday use or a combined option that brings together personal use and seasonal rental, always taking current local regulations into account.
Remote work has strengthened interest in Alicante province
The appeal of the Costa Blanca has also increased thanks to remote work opportunities.
Many European professionals no longer need to live year-round in their country of origin and are looking for places where they can combine professional activity, good digital connectivity and a high quality of life.
For them, Alicante province offers fibre-optic networks, developed healthcare and retail systems, international schools in different areas and a housing supply adapted to a wide range of needs.
This applies both to apartments on the Costa Blanca and to houses in Spain for long-term living by the sea.
Profitability still matters, but requires a more cautious approach
Although the emotional component is becoming increasingly important, profitability still plays a significant role in the purchase decision.
The possibility of renting out a property during certain periods remains an attractive factor in specific areas of the Costa Blanca, especially in zones with high tourist demand.
However, the market has become more demanding. Municipal rules on tourist accommodation, licences, zoning restrictions and legal changes mean that each transaction must be approached with greater caution.
According to the Valencian Housing Institute, pressure on the residential property market in tourist areas requires a balance between economic activity, the right to housing and urban development.
For this reason, before buying it is essential to study the exact location, municipal rules and actual permitted use of the property.
