The tourism boom in the Valencian Community is maintaining strong investor interest in the region’s hotel sector.
This momentum is visible not only in the opening of new establishments, but also in sale and purchase transactions and the repositioning of existing assets across the three provinces.
Companies are also seeking to strengthen their presence in the region. For example, Hungarian airline Wizz Air has chosen Valencia’s Manises airport as the location for one of its first bases in Spain.
In this context, the autonomous community has once again delivered excellent half-year results in the hotel business, reaching almost 150 million euros in investment – the second-best historical figure for this reporting period.
Investment grew by 82% in one year
As of June 2026, hotel investment in the Valencian Community reached 149 million euros across seven transactions.
According to the consulting firm Colliers, this represents growth of 82% compared with the same period of the previous year, when 82 million euros were attracted.
At national level, transaction volume amounted to 2,108 million euros across 55 operations.
The high-end segment accounted for a significant share, attracting almost nine out of every ten euros invested in the sector.
The Valencian Community strengthens its position among investors
The Valencian Community therefore accounts for 7% of total hotel investment volume in Spain.
Although it still trails major tourist destinations such as the Balearic Islands and the Costa del Sol, its position as one of the most attractive markets for investors is strengthening.
The market’s evolution reflects this change in scale. While transaction volume reached 79 million euros in 2021, it rose to 173 million in 2022 and to 197 million in 2023.
After the decline recorded in 2024, when the market fell to 73 million euros, it rebounded strongly in 2025 to 300 million euros, the highest figure in the last five years.
This trend confirms the market’s recovery and strengthens the Valencian Community’s position as one of the most attractive destinations for hotel investment.
Overall, according to the consulting firm, cumulative investment between 2021 and 2025 reached 971 million euros, reflecting a clear revival of a region that combines tourism activity with urban dynamism.
Valencia province became the main investment hub
At provincial level, Valencia is gradually gaining strength, with 108 million euros, representing 73% of total investment.
This is 68.8% more than in the same period of 2025, when a record of 174 million euros was broken.
Valencia is setting the pace for the new cycle, supported by its urban appeal, strong tourist demand and the repositioning of properties towards higher categories.
Investors are focusing on urban and four-star hotels
Across the Valencian Community as a whole, capital continues to flow mainly into urban hotels, which accounted for 76% of investment volume, compared with 24% for resort properties.
This trend, which began to consolidate in 2024, reflects growing interest in assets located in cities with strong tourism and business demand.
In addition, four-star hotels remain investors’ preferred category, accounting for around 80% of the investment registered during the half-year.
The dominance of this segment confirms the search for assets with repositioning potential and the ability to meet demand increasingly oriented towards upper-midscale establishments.
Against the backdrop of growing interest in hotel assets, demand also remains strong for commercial property in Spain and assets in tourist cities, including Alicante.
The Balearic Islands, Madrid and the Costa del Sol lead the national market
At national level, Colliers notes that capital remains clearly oriented towards consolidated resort destinations and major cities.
The Balearic Islands led premium-segment investment with 556 million euros, or 26% of the total, followed by Madrid and the Costa del Sol, each with 17%, and the Canary Islands with 15%.
Spanish capital remains the main driver of the market
As for buyer profiles, domestic capital played the leading role in the market, accounting for 63.4% of investment, or 1,336 million euros.
Within this group, Spanish hotel chains acted as the main driving force with 33.3% of transaction volume, followed by private investors and local family offices with 25.7%.
International investors, in turn, contributed the remaining 36.6%, or 772 million euros.
Particular attention should be paid to the activity of transnational institutional funds focused on large-scale corporate transactions and value-add strategies.
